IPCA Labs (Domestic)
The challenge was to develop a robust branding mix which covered all their domestic divisions and effectively communicated their service offerings. We prepared designs with a diverse setting in extension to the offer given. A blend of elevation, angle and superior execution led to a series of well-designed marketing collaterals for Ipca. Multiple communication collaterals were created for Ipca’s Domestic Divisions, viz. Bionova, HYQ, Intima, Innova, Pharma, and Urosciences. The branding collaterals mix consisted of brochures, teasers, clinical evidence booklets, calendar designs, logo design, visual aids, etc. Some of the greatest advantages that integrated marketing creates for your brand are a consistent identity and brand loyalty.