For P&G, we designed and built a fun, responsive quiz that helps people discover the sleep solution that fits their habits - in seconds, on any device.
P&G - serving over 650 million consumers across India - wanted an engaging way for people to understand their sleep and discover the ZzzQuil product that best fits their needs.
Turn a product-finder into something people actually enjoy: quick to complete, delightful on any device, and smart enough to give each person a recommendation that feels personal.
We designed an eye-catching, responsive quiz flow that asks about lifestyle and bedtime habits, then maps answers to the right solution - fully aligned with the ZzzQuil brand and playable in seconds.
A multi-step, device-agnostic quiz that teaches users about their sleep patterns and recommends the best-fit product for each individual - helping people improve their sleep quality, one answer at a time.
"A playful, on-brand quiz that turns a product finder into an experience people actually enjoy."
