Sonic Hub - the world's first
AI audio operating system.
We designed and engineered the platform that lets global brands generate, manage, predict and deploy their entire sound identity - building an entirely new category of software from the ground up.
Audio, treated as a first-class brand asset
Brands invest heavily in how they look, yet their sound is scattered across agencies, files and one-off productions - impossible to govern, reuse or measure. amp set out to change that: to make audio a top strategic priority, managed as rigorously as any visual identity.
They needed more than a tool. They needed an operating system for sound - and a software partner who could invent it.
One platform for an entire discipline
Unify a Million+ track library, generative AI composition, thousands of synthetic voices across dozens of languages, audience prediction and live monitoring - inside a single, coherent product that a global brand team could actually operate. No reference existed to copy; every workflow had to be designed and proven from scratch.
Architecture first, then relentless iteration
We started with the hardest questions - data model, media pipeline and the AI systems for generation and prediction - and locked the architecture before shipping a line of product UI. From there we released working software on a weekly cadence, tuning each capability against real brand use.
One senior team owned strategy, design, engineering and operations end to end, so decisions never got lost in a hand-off.
An end-to-end AI audio OS
A production platform spanning a searchable Million+ track catalogue, generative AI music, 3,000 AI voices across 60 languages, predictive performance scoring and continuous monitoring - all deployable to a brand’s channels from one place. It is, to our knowledge, the first end-to-end AI audio operating system ever shipped.
Four pillars, one platform
The entire audio lifecycle - discover, create, prove and govern - inside a single operating system.
Find the perfect track
Up to 30M pre-cleared tracks with an AI search that understands your brand, briefs, videos, audiences and moments.
Generate music & voice
New music in any style via a GenAI agent, plus voiceovers in 3,000 voices across 60 languages that learn your brand.
Prove the impact
Forecast audio effectiveness by audience, market, brand fit and moment - shortlist the track that will actually perform.
Govern usage & spend
Track use, spend and savings across every market, with trends and stats that drive efficiency and consistency.
The problems it kills
Music search that drags
Finding the right track is slow and inefficient. An agentic AI assistant turns briefs, reference tracks and videos into the right music in seconds.
Licensing that tangles
Rights and legal hurdles slow everything down. 30M pre-cleared tracks and copyright-safe GenAI music remove the friction.
Impact you cannot measure
No data to prove what works. A prediction engine and cross-market monitoring turn audio from guesswork into a measured decision.
Have a category of your own to build?
Govt. Industrial Estate
Charkop, Kandivli (W)
Mumbai 400 067, India