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Sonic Radar

Sonic Radar
Sonic Radar

amp is the world’s leading, full-service agency for sonic branding. The amp team creates holistic sonic identities for global brands by combining unique expertise in brand strategy with decades of experience in music composition, production, and compilation.

Leveraging its award-winning Sonic DNA® process, amp helps brands leverage sound, music and voice to build authentic, emotional connections with audiences across all audible customer experience touch points. With its diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Kraft Heinz and more – amp activates 360º sonic experiences.

From digital advertising, branded content, and user experiences for apps and software to the latest developments in artificial voice and immersive audio technologies, amp focuses on creating meaningful interactions for brands and their audiences.

amp’s Sonic Radar is a repository containing top brands and industries audible profiles. Ideal for research purposes, the CV provides an analytical report of a brand’s sonic performance spread over Social Media.

Brands can analyze and compare their Sonic CVs to understand their musical expenditures to other brands and industries and whether those expenditures are strategic. This information can reveal whether those certain expenditures are strategic and showcase audio performance within sectors. The analysis is meticulous with the help of advanced AI tools and scrupulous manual research.

  • Created by: John Doe
  • Completed on: 17th March 2014
  • Skills: HTML5 / PHP / CSS3
  • Client: Google