Parker is the global leader in motion and control technologies. For 100 years the company has engineered the success of its customers in a wide range of diversified industrial and aerospace markets.
Parker’s engineering expertise and broad range of core technologies like electromechanical, hydraulic and pneumatic with a full complement of fluid handling, filtration, sealing and shielding, climate control, process control and aerospace technologies uniquely positions the company to help solve the world’s greatest engineering challenges.
With the old format, the information was cluttered and disorganized with various fonts and font sizes. The reader was also confused by the fact that all the information was presented on one page. It was also difficult to find information about the products as they weren't properly placed.
In the new format, the design was uncluttered, easy to read, included a separate section for products, and had a visual appeal to it. Each newsletter's page followed the same guidelines so that readers could quickly find the information they need.
To ensure uniformity, we used one font family throughout the newsletter. Also included were links to their blogs so that readers can learn more about a particular topic.