Established in 1996, Angel One’s (Previously Angel Broking) main focus has always been “what the customer wants” and then to match the right technology to fulfil their needs. This has led them to grow their geographical presence all over the country.
In 2019, they began their “Digital Journey” by offering an end-to-end digital investment solution to our customers.
Their tech innovations combined with the constant attention to customer needs & wants has fruitfully tapped new geographies and onboarded millions of new customers including tier-2 and tier-3 cities.
Angel One is now the largest listed retail broking house in India in terms of active clients on NSE as of December 31, 2021.
GoPhygital was tasked with enhancing their existing app to include a new user experience that included uploading trade videos and displaying performance metrics for those videos. For user convenience, stock information related to the video was simultaneous displayed allowing the user to make a purchase if necessary. Users could also interact with the publisher of the video via the comments section.